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By Dr. Sinclair N. Grey III

Every referral a business owner receives is a gift. It’s not to be taken lightly or for granted. Think about it for a moment – when someone gives you a referral, they value you, your business, and the work you do. The worst thing you can do is not follow-up with the referral. In addition to that, it’s a good idea to call the person who referred you to say Thank You.

It’s no secret that word of mouth is the best kind of advertisement. It doesn’t cost anything and it doesn’t stretch your budget. Word of mouth means people are talking about your business and want others to use you and your services.

Throughout my business travels, I’m always amazed to hear fellow entrepreneurs tell me they get all of their business through referrals. That means two things: 1. they provide exceptional service to their clients and 2. they ask for referrals.

If you’re getting referrals, ask yourself the following questions:

  1. Am I providing the BEST service to my clients?
  2. Do I ask for referrals after every sale?
  3. Do I follow-up promptly with referrals?
  4. Do I use excuses for not following-up?

I want to challenge you to make asking for referrals a part of your business. Measure it and see how much your business grows.

Dr. Sinclair N. Grey III is a Speaker, Success Coach, and Author of The ABC’s of Making Networking Work For You. If you want to learn how to attract the right people to your business, contact Dr. Grey at www.sinclairgrey.org or [email protected]

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