Clear and concise writing has never been more important. This year there has been a huge increase in people searching “how to get your brain to focus.” A neuroscience and psychology expert at Yale University says this is a response to the threat of COVID-19. When you are faced with immediate physical danger, your brain’s prefrontal cortex shuts down to make way for the brain’s more primitive parts, which can respond quickly and basically to protect you.
Katherine Hutt Scott, Founder of Best Writers and Editors, will draw on her three decades of professional experience to provide tips on how to write in a way that will grab readers’ attention and get your business noticed—even during a pandemic. Participants are asked to have their current or proposed mission statement available as part of a webinar exercise.