Question:

Should I have a web site?


Answer :

There are four general reasons to have a website:

  • sell products and services
  • give information
  • increase visibility
  • provide additional customer service

First decide if any of these reasons make sense for you. To sell products and services on the Internet, success involves:

  • having a great product
  • attracting a targeted market
  • selling and satisfying your customers

E-Commerce is a six step process and all online businesses will go through the first three steps:

  1. Create the online content.
  2. Host the content on the Internet.
  3. Market the website and content.

Businesses conducting online sales will need to continue through the final three steps:

  1. Collect and record customer orders.
  2. Process payments.
  3. Fulfill customer orders.
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